The highlands of Chiapas in Southwestern Mexico are a land of great contrasts. Surrounded by lush forests and cloud covered mountains where some of the country’s best coffee grows, the Highlands are home to indigenous Maya peoples whose colorful, centuries old traditions survive amid modern political unrest and extreme poverty.

It was here that, 11 years ago, two young adventurers began a great journey that would change the course of their lives. During a holiday trip, Mexico City college students Isidoro “Zury” Guindi and Marcos Sacal discovered pox, a sacred spirit used by the Tzotzil Maya people in regional ceremonies and important occasions. More than just a beverage, the potent distillate serves as a vehicle to connect with the ancestors and as a medicinal remedy for various ailments. After all, pox is a Tzotzil word meaning “medicine” or “healing.”